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Sweet Potato is the New Pumpkin! Get Ready to Fall for New SunChips Sweet Potato and Smartfood Delight Rosemary & Olive Oil

 
Oct 25, 2017

PLANO, Texas (October 25, 2017) — Fall has officially struck the nation, marking the season when leaves change colors, temperatures cool down and many of our favorite celebrations begin. For snack fans, the absolute best part of fall is the seasonal flavors it brings.  Luckily for them, the SunChips® and Smartfood® brands from PepsiCo’s Frito-Lay division are offering unique and new tasty flavors that are sure to delight fans’ desire for autumnal offerings – SunChips Sweet Potato and Smartfood Delight Rosemary & Olive Oil.

“This is a great time to enjoy those favorite seasonal flavors that bring the warmth and aromas of fall to life,” said Fauzia Haq, marketing senior director, Frito-Lay. “We are excited to offer new flavors like Sweet Potato on SunChips and Rosemary and Olive Oil on Smartfood Delight popcorn.  These yummy snacks are made with real and simple ingredients so you have even more reasons to enjoy them this fall season.”

When it comes to relevant fall flavors, sweet potato tops the charts as a new fan favorite – especially in veggie chips – according to a recent Mintel study. Made with real sweet potato, 100 percent whole grains and no artificial flavors or preservatives, this new offering delivers a delightful flavor made from veggie ingredients. Fans can find the limited-edition SunChips Sweet Potato at retail stores nationwide through mid-December for a suggested retail price of $3.29.

Unique autumn flavors like Smartfood Delight Rosemary and Olive Oil Popcorn also offers a sensory packed experience for fans to enjoy. The perennial herbal flavoring infused with the light touch of olive oil makes for a perfect fall afternoon snack. Smartfood Delight Rosemary & Olive Oil Popcorn is available nationwide for a suggested retail price of $3.99.

For additional information and to locate a retailer near you, visit www.fritolay.com.

About SunChips and Smartfood
The SunChips and Smartfood brands are two of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at twitter.com/fritolay.

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About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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